Performance Marketing Lead

Overview of the Role

We are seeking an experienced Performance Marketing Lead to join our team. In this role, you will drive performance marketing strategy and execution across multiple client accounts and digital channels. You will lead a team of analysts, manage high-profile client relationships, and be responsible for campaign performance, team development, and business growth initiatives. Your strategic expertise will shape our approach to SEM, Social, and Display/Programmatic channels while ensuring all accounts achieve and exceed client KPI targets.

Responsibilities

1. Campaign Strategy & Execution

• Develop and execute comprehensive performance marketing strategies for multiple clients, translating business objectives into actionable campaign frameworks.
• Oversee setup, launch, and optimization of campaigns across SEM, Social, and Display/Programmatic channels.
• Conduct continuous performance analysis and optimiza...