Performance Marketing Lead

Job DescriptionRoles & Responsibilities- Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, andemerging ad networks.- Drive user acquisition & engagement across Rusk's content, apps, and live event Ips- Optimize CAC and deliver on new subscriber OKRs per campaign cycle.- Manage and optimize monthly budgets ensuring ROI across multiple verticals.- Run A/B testing on creatives, audiences, formats, and funnels.- Collaborate with creative & content teams to align campaign messaging with Rusk IP launches.- Benchmark and replicate successful strategies from OTT, social and creator-led platforms- Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.- Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.Requirements:- 5+ years of hands-on performance marketing experience (consumer internet, gaming, OTT, creatoreconomy, or digital-first brands preferred).- Proven success in scaling ₹50L+ an...