Performance Marketer

Location : Shakurpur

Employment : Full Time

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
• Create and manage Meta Ads campaigns on Facebook and Instagram.
• Conduct keyword research, audience targeting, competitor analysis, and bid strategy optimization.
• Monitor campaign performance and continuously improve KPIs such as CPL, CPA, ROAS, CTR, and conversion rates.
• Set up and manage conversion tracking using Google Analytics 4 (GA4) , Google Tag Manager, and other analytics tools.
• Perform A/B testing on ad creatives, landing pages, audiences, and campaign structures.
• Generate regular performance reports and provide actionable insights.
• Manage advertising budgets efficiently and ensure maximum return on ad spend.
• Collaborate with creative and content ...