Paid media executive

We are looking for a data-driven and proactive Paid Media Executive to plan, execute, and optimize paid advertising campaigns across platforms like Google, Meta, Linked In, You Tube, and other digital channels. The ideal candidate should understand audience targeting, analytics, ad operations, and performance optimization.
Key Responsibilities
- Plan, execute, and manage paid campaigns across Google Ads, Meta Ads Manager, Linked In, You Tube, and other platforms.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Optimize campaigns for KPIs such as CTR, CPC, CPA, ROAS, conversions, and overall performance.
- Monitor daily campaign performance and make real-time adjustments.
- Create ad copy, coordinate with design teams for creatives, and ensure timely campaign delivery.
- Run A/B testing for creatives, ad copies, and landing pages.
- Track and report campaign performance with clear insights and recommendations.
- Manage budgets eff...