Onsite & Digital Marketing Senior Specialist

Essential Functions and Key Responsibilities:

• Plan and execute new product launches and various promotions in line with the GTM calendar
• Plan and execute new customer acquisition and repeat purchase promotion through mass distribution as well as 1-to-1 messaging
• Coordinate with the DNP team to implement step-distribution campaigns targeting past purchasers, strengthening customer engagement and driving F2/F3 conversion
• Plan and execute member growth initiatives by promoting membership registration benefits to non-member LINE followers and app users
• Drive traffic growth through the planning and execution of 1-to-1 push messaging via LINE and app
• Plan and execute efficient sales initiatives for high-inventory or priority-clearance products in coordination with MD
• Create various reports and drive PDCA (Plan-Do-C...