On & off trade sales representative | clm brands | garden route | pe

Craft Liquor Merchants (CLM) is seeking a dynamic and commercially driven Sales Representative to manage and grow both On-Consumption (hospitality) and Off-Consumption (retail) channels within an assigned territory.

This role is responsible for driving revenue growth, expanding distribution and listings, and executing trade activities across a diverse customer base, including liquor stores, retail chains, restaurants, bars, and hotels.

The successful candidate will operate as a dual-channel commercial owner , ensuring strong brand presence, customer engagement, and consistent execution across both environments. Key Responsibilities Sales & Revenue Growth: Achieve and exceed sales targets across both retail and hospitality channels Drive revenue growth through increased product distribution, listings, and account expansion Identify new business opportunities and grow existing customer portfolios Monitor sales performance and implement corrective actions where requir...