National sales manager

The National Sales Manager is responsible for leading and executing the national sales strategy to drive revenue growth, profitability, and long‑term customer relationships. The role oversees regional sales teams, key accounts, and sales operations while ensuring alignment with broader business objectives and consistent execution.

Develop and implement a national sales strategy aligned with business goals. Analyse market trends, customer needs, and competitor activity to inform planning and decision making. Lead sales forecasting, budgeting, and annual sales planning processes.

Deliver national sales targets for revenue, margin, and customer growth. Oversee pricing strategies, discount approvals, and contract negotiations to support sustainable profitability. Drive consistent sales performance through structured performance management and reporting.