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National Retail Sales Manager at CDL Human Resource

Confidential

Kenya, Kenya, Kenya Full-Time June 20, 2026
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Vacancy Description

Job Description

CDL was founded in early by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.


National Retail Sales Manager

KEY DUTIES & RESPONSIBILITIES

  • Route to Market & Distribution Optimization

  • Develop and implement national retail sales strategies and execution plans aligned with business goals.

  • Design and optimize route-to-market strategies to enhance direct distribution efficiency and coverage.

  • Manage and grow retail sales channels, including independent and chain pharmacies, chemists, wholesalers, sub-distributors, supermarkets, and general retail outlets.

  • Evaluate and improve distribution infrastructure and parameters to ensure product availability in key retail channels.

  • Commercial Strategy & Business Planning
  • ...

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