Overview
Maximize the sale of supplier brands to the Trade and consumer through effective regional planning, selling, merchandising, and communicating that permits the achievement of company and supplier objectives.
Primary Responsibilities
Develop & execute annual brand plans for each supplier.Manage and coordinate all marketing, advertising and promotional activities: point of sales, sales tools, creative assets.Plan marketing and branding objectives.Create and facilitate marketing presentations.Develop an effective A&P strategy and manage the marketing budgets.Gather and analyze customer insights and opportunities related to category positioning, category trend analysis, competitive programming.Build innovation launch plans, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricing.Drive brand success via leadership selling...