Meta & Google Ads Reporting Specialist / Data Analyst

Job Overview We are looking for a highly analytical and detail-oriented Reporting Specialist who can extract, analyze, and present performance data from Meta Ads and Google Ads. The ideal candidate should be an expert in Excel and capable of creating professional reports that help management understand campaign performance, profitability, and key business metrics. Responsibilities Generate daily, weekly, and monthly reports from Meta Ads and Google Ads. Analyze campaign performance and provide actionable insights. Calculate and report key metrics including: CPA (Cost Per Acquisition) Cost Per Purchase ROAS (Return on Ad Spend) CPC (Cost Per Click) CTR (Click Through Rate) Conversion Rate Create Excel dashboards and automated reporting sheets. Determine whether campaigns are profitable or loss-making. Analyze sales, advertising spend, and profit margins. Identify trends, opportunities, and areas for optimization. Present clear reports to management with...