Meta Ads & GoHighLevel Specialist

VirtueStaff is seeking a technically sound and data-driven Meta Ads & GHL Specialist to scale our client's lead generation pipelines and optimize our marketing infrastructure. In this role, you will own the full life cycle of our paid social campaigns—from building out Meta ad sets to configuring backend systems.

Your core focus will be dual-pronged: executing high-performing Meta Ads campaigns and ensuring that all captured leads flow flawlessly into GoHighLevel (GHL) to trigger smart, automated email nurturing sequences. If you are a media buyer who loves building automations and workflow triggers, this role is built for you.

Responsibilities

• Build, launch, optimize, and manage paid lead generation campaigns within the Meta Ads Platform, utilizing best-in-crop audience targeting and structural testing
• Deploy, configure, and troubleshoot the Meta Pixel and Conversions API to ensure absolute tracking accuracy and data integrity
• Eng...