Meridian Digital Analytics Lead

Join Meridian as a Digital Analytics Lead to enhance decision-making through refined analytics and insights. This hybrid role balances strategic analysis with collaborative teamwork.

In this role, you will work closely with various departments to support our digital analytics initiatives. You'll develop and maintain performance dashboards, assist with high-quality behavioral tracking, and recommend improvements to marketing initiatives based on data analysis. Effective communication with stakeholders is essential to share insights.

Key Responsibilities:
• Develop A/B test strategies for improved campaigns
• Create dashboards in Data Studio/Amplitude
• Analyze conversion data to inform strategies
• Collaborate with marketing teams for attribution modeling
• Train team members on best analytical practices

Requirements:
• Proven experience in digital analytics
• Familiarity with BigQuery and GA4
• Stron...