Merchandiser Modern Trade (Confectionery & Stationery)

JOB TITLE: Merchandiser Modern Trade (Confectionery & Stationery)
DEPARTMENT: Sales
COMPANY: World Brands Kenya
REPORTING TO: Trade Marketing Manager ROLE PURPOSE
Responsible for delivering excellent in-store execution of World Brands’ confectionery and stationery portfolio in Modern Trade outlets, ensuring availability, visibility, correct pricing, planogram compliance, and expiry control to drive sell-out. KEY RESPONSIBILITIES
Visit assigned MT outlets strictly as per approved route plans and schedules.
Ensure shelves are fully stocked, clean, and compliant with planograms and Perfect Store standards.
Monitor stock levels and escalate out-of-stock risks, slow movers, and near-expiry stocks promptly.
Enforce FEFO (First Expiry First Out) and support stock rotation and transfers.
Execute POSM, promotions, and price communication accurately and on time.
Support Sales in achieving sell-out and visibility targets.
Track and report competitor activity and m...