Member Activation Specialist (M/W)

The Member Activations Specialist coordinates the local execution of the Loyalty Program, ensuring alignment with both Global Retention & Loyalty strategies and local market relevancy. Serving as the key liaison between HQ and local Marketing teams, this role champions local loyalty efforts while maintaining consistency with global directives.

Reporting to the Global Loyalty Manager, the Member Activations Specialist plays a critical role in increasing member engagement and retention.

Main Responsibilities:

Program Implementation and training

• Brief and train local Marketing teams on global loyalty guidelines, ensuring local plans are effectively aligned with global strategies, and designed to increase Customer Lifetime Value (CLV), repeat purchases, and net revenue overtime.

Member Marketing Activations

• Develop and manage a Member Activations Calendar...