Media Specialist

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Job Responsibilities:

1. Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
2. Identify target audiences and create tailored ad campaigns to reach them effectively.
3. Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
4. Ad Creation & Management: Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.
5. Set up, launch, and manage TikTok ad campaigns , including budgeting, bidding, and targeting.
6. Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).
7. Performance Analysis & Reporting: Track, analyze, an...