Media & Measurement Lead, L'Oréal Dermatological Beauty - Montreal

Hello, we’re L’Oréal, we're not just building brands, we're shaping how the world experiences beauty.

A Day in the Life

In this role, you will strengthen consumer relationships with our iconic brands and maximize business impact by optimizing media strategy and performance. You will be a key player in a dynamic and growing team.

• Develop and Execute Media Strategy: Define the media roadmap for all LDB brands, supporting marketing and e-commerce teams with expert advice to optimize advertising investments across all channels.
• Manage Agency Relationships: Lead the collaboration with media agency partners, manage performance reviews, and steer the onboarding of new partners when necessary.
• Measure Performance & Drive Insights: Implement robust measurement systems (KPIs, ROI, MMM) and deliver regular reports with actionable insights, accelerating the use of first‑party data in media act...