Measurement Performance Center of Excellence (CoE) Lead

Measurement Performance Center of Excellence (CoE) Lead

Location: Dubai

Employment Type: Regular

Job Code: A98867

Responsibilities

• Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
• Lead the ideation, creation, and prototype deployment of sophisticated custom insights, ad effectiveness meta‑analysis, or tooling for large‑scale data environments for use by wider measurement teams.
• Manage dotted line teams across the region.
• Design and test bidding, targeting, and optimisation methods to support new product and feature development.
• Track and report advertiser performance metrics to support and grow adoption of measurement solutions.
• Develop and maintain dashboards, reports and tools to track Source of Truth (SoT), key performance indicators (KPIs) and measure campaign effectiveness.
• Analyze and interpret ...