Marketplace Performance Executive

Job Description

• Plan, execute, and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.
• Analyze campaign performance and continuously optimize key metrics such as ROAS, CTR, CPC, CPM, CPA, and CVR.
• Design and run structured experiments on ad creatives, copy, landing pages, and audience segments to improve performance.
• Collaborate with internal teams (Commercial, Creator Marketing, Creative, and Live Streaming) to align product assortment, promotional calendars, and content strategies for optimal paid performance.
• Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.
• Develop and manage comprehensive media plans and budget allocations across platforms including Shopee, Lazada, TikTok Shop, and CPAS (Meta Ads).
• Prepare comprehensive performance reports on a weekly, monthly, quar...