Marketing Specialist-Senior

<p>Skills Required: Go-to-Market (GTM) Strategy; Brand & Advertising, Integrated Marketing Campaigns; Brand & Advertising; Creative Development; Customer Communications; External Communications; Sponsorship & Event Marketing; Customer Engagement; Digital Marketing; Content Development; Stakeholder Management; Cross-functional Collaboration<br><h2>Key Responsibilities</h2><ul><li>Lead GTM strategy and execution for key business priorities, customer segments, and trade lanes.</li><li>Develop customer communications including emailers, webinars, newsletters, advisories, and engagement campaigns.</li><li>Plan and execute integrated marketing campaigns to drive awareness, engagement, and revenue growth.</li><li>Lead creative development for digital, print, social, presentations, videos, and sales collateral.</li><li>Manage sponsorships, customer events, trade forums, webinars, and brand activatio...