Marketing Specialist, Rewards

TERM: Full-Time, Permanent

Overview

Reporting to the Marketing Manager, the Marketing Specialist, Rewards is responsible for developing and executing integrated marketing strategies that promote and grow CAANEO’s loyalty program across mass media, direct, and digital channels. This role uses data-driven insights to engage target audiences, strengthen member value, and differentiate the Rewards program in a competitive marketplace.

This position combines creativity, analytical thinking, and strong execution capability. The Marketing Specialist leverages market research, performance analytics, and customer insights to develop compelling campaigns that drive engagement, lead generation, and revenue growth. They play a key role in ensuring marketing initiatives align with broader business objectives and product strategies.

Working closely with Communications, Sales, Product, and external partners, the Marketing Specialist ensures consisten...