Marketing Specialist

Position Overview:

The Marketing Specialist will support the Undergraduate Candidate Engagement & Funnel Optimization Manager in optimizing marketing strategies for undergraduate programs. This role requires a multitasker with the ability to manage multiple projects simultaneously, balancing data analysis, campaign execution, content strategy, and cross-department collaboration to enhance student engagement, conversion, and retention.

Key Responsibilities:

• Undergraduate Candidate Engagement & Funnel Optimization Management: Assist in analyzing and optimizing all stages of the undergraduate marketing funnel (awareness, consideration, conversion, retention). Implement lead generation and nurturing strategies using CRM and automation tools.
• Data Analysis & Reporting: Monitor and analyze funnel performance to identify and activate improvements. Generate reports with actionable insights to refine strategies and maximize conversion.