Marketing Specialist (Digital), IPC Shopping Centre

• Develop and execute digital marketing campaigns and content initiatives that strengthen brand positioning, drive customer engagement, support promotional activities, and achieve business objectives; in-house creative content development through copywriting, content optimisation, photo and video editing, and the adaptation of creative assets for various digital platforms, ensuring quality, consistency, and timely delivery of content.

• Execute digital marketing and promotional campaigns across owned, earned, and paid channels by coordinating campaign assets, timelines, platform updates, and content deployment to ensure timely and effective delivery. Work closely with digital media buying agencies to implement, monitor, and optimise paid digital campaigns, ensuring effective budget utilisation and achievement of key performance indicators such as reach, engagement, traffic, and conversions.
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