Marketing Specialist

Position Summary

You'll turn strategy into the assets and activities that move buyers through the funnel: persona-based content journeys, demand generation, account-based motions, and sales playbooks that drive marketing-sourced revenue. Marketing leadership sets the direction on persona, value proposition, and ICP; you make it come to life, from the content to the execution to the results.

Essential duties and Responsibilities

• Stay aligned with marketing leadership and cross-functional teams on persona, value proposition, and ICP, then execute and optimize the customer journey and funnel plan against that direction
• Produce the content that powers those journeys: spec sheets, nurture and launch emails, product and solution pages, sales presentations, and BDR playbooks. Use AI tools to move faster where it helps
• Run demand generation tied to your product launches and GTM motions, supporting ABM orchestration and coordinating wi...