Marketing Manager(FMCG)

1 - Establishment of the Marketing Department> Designing processes, tools, and the operating model; building the marketing infrastructure from scratch

> Planning the team structure and contributing to recruitment processes

> Preparing the annual marketing plan and budget framework and presenting it for partners' approval

2 - Brand Strategy and Positioning> Developing an integrated brand architecture f

> Defining each brand's target audience, value proposition, and communication tone

> Managing the brand extension strategy during expansion into non-cheese categories

3 - Digital Marketing and E-commerce > Strategically managing social media, content marketing, and digital advertising channels

> Optimizing the digital sales funnel in close coordination with the e-commerce team

> Overseeing the quality of product page content, visual identity, and digital promotional materials

4 - Channel-Based (Tr...