Marketing Manager - Jo Malone London

Description

• Work with Marketing Manager in the development of the strategic roadmap and product assortment for the brand within the market context of competitor's offerings, consumer insights and business impact. Support on marketing calendar planning according to global/ regional directions and local priorities.
• Manage the development of NPL and campaign concept & USP, plan and execute 360 campaigns with consumer engagement team, work closely with cross functional leaders to ensure core concept are aligned in all consumer facing communications.
• Collaborate with CRM team to segment the right customer base for activations and maximize the business potentials at all touchpoints.
• Lead and facilitate the sales forecast process from prior to during launches on saleable and non⁃saleable management, ensure stable supply and maintain healthy inventory level to support brand sales.
• Collaborate closely with online team to drive u...