Marketing Manager Cx

Marketing Manager Cx

Dubai, UAE

Job Description

To develop and grow the brand portfolio maximizing long‑term growth profit and equity in line with brands long‑term strategies for International and execute ground plans.

To lead and inspire the Cx marketing team, providing strategic direction and leadership to ensure effective development and implementation of brand plans.

Duties & Responsibilities

• Lead the long‑term planning (LRP) for Cetaphil (baseline growth, innovation, and brand expansion geographic expansion ideas) and other Cx brands.
• Translate the LRP into meaningful, solid budget objectives in terms of topline, bottom line, and media/trade investment for the brand and across different platforms.
• Work in a matrix organization with Global and Regional Teams to customize the global vision and strategy to the UAE market.
• Develop the ABP of Cx business in UAE and drive ideation and imple...