Marketing Manager

Responsibilities

• Marketing Strategy & Planning: Develop and implement integrated marketing plans aligned with Louzan Group’s overall business objectives; Conduct market research and competitor analysis to identify trends and growth opportunities; Manage the annual marketing calendar including campaigns, product launches and promotional activities.
• Brand Management: Ensure consistent brand messaging and visual identity across all channels; Manage the brand positioning of Louzan and its sub-brands in the market; Collaborate with designers and external agencies to create compelling brand content.
• Digital Marketing: Oversee the company’s digital presence including website, SEO, social media, email marketing and paid advertising; Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions); Coordinate influencer marketing, content creation and community management.
• Campaign Management: Plan and execute 360...