Marketing Lead

Key Responsibilities:

Core Ownership Areas

• Own integrated marketing plans and calendars across both brands; ship outputs on schedule.
• Drive qualified lead generation and pipeline contribution through LinkedIn, email, events, and referrals.
• Lead sales enablement deliverables: brochures, presentations, datasheets, case studies, and proposal support materials.
• Own go-to-market (GTM) execution for the industrial intelligence platform (positioning, launches, campaigns).
• Maintain brand consistency across website, social, decks, events, and all outbound materials.
• Lead and develop a small in-house marketing team; manage freelancers/agencies per project with clear briefs and checkpoints.

Marketing Operations & Reporting

• Establish repeatable workflows for briefs, approvals, production, and asset management.
• Track and repor...