Marketing Lead

We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Marketing Lead to oversee their performance marketing, taking on complete ownership of the function and accelerating their market presence. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.

Responsibilities

Develop and lead a direct-to-consumer paid social strategy

• Plan, launch, and optimise campaigns across major social platforms to drive traffic and revenue, with a strong focus on achieving profitability from the first purchase.

Optimise performance for lower-priced consumer products

• Build and refine conversion funnels that work within tighter margins. Explore techniques such as upselling, landing page optimisation, and creative testing to improve average order value ...