Marketing Head - D2C

Job Position:

Marketing Head (Brand, Creative & Campaigns)
Experience - 6 -12Years

Role Overvie
wFraganote is building a modern, accessible luxury fragrance brand
We are looking for a Marketing Head who can build desire through design, storytelling, an
dcampaigns — someone who can transform the brand into a distinct, aspirational, and highl
yrecognizable brand world
This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows u
pacross every touchpoint

Brand Identity & Design Language
Define and evolve visual identity and brand codes. Ensure consistency and premium output acrossall touchpoint

Campaign Strategy & Execution
Lead high-impact campaigns. Shift from always-on posting to campaign-led storytelling

Content Direction & Creative Control
Replace random UGC with curated, brand-led content. Build a signature content st

Storytelling & Narrative Develo pment
Craft ...