Vacancy Description
Core Responsibilities 1. Strategic Development & Market Entry
- Dual-Track Strategy: Develop a distinct China Domestic Strategy (focused on brand awareness through KOLs) and a Global Chinese Strategy (focused on user acquisition, engagement, and community building for overseas Chinese audiences).
- Regulatory & Compliance Alignment: Work closely with legal and compliance teams to ensure all messaging adheres to Mainland China advertising and communication regulations. Reference Hong Kong’s regulatory frameworks as a benchmark for compliant financial communications where relevant.
- Social Platform Activation: Own Chinese-language growth initiatives on global social platforms and lead the development of a structured messaging and community engagement strategy for private messaging platforms.
- Tiered Influencer Management: Identify and develop partnership pro...
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