Marketing Generalist

Responsibilities

• Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility.
• Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns.
• Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making
• Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts.
• Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals.
• Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation.
• Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Ensure all marketing activities align with our brand, tone, and strategic goals.