Marketing Executive

TheMeetUpSG is looking for a Marketing Executive to support the end-to-end execution of our B2B marketing strategy. You will help build brand visibility, drive qualified leads, and equip the sales team with strong content and campaigns. This role is ideal for someone with solid hands-on experience in digital marketing and content, who is comfortable taking ownership and working in a fast-paced B2B events environment.

• Brand & Content Marketing
  • Support the development and execution of B2B marketing campaigns aligned to TMU’s annual plan.
  • Plan and manage content across key channels (LinkedIn, EDMs, website, case studies, sales decks).
  • Write and edit high-quality B2B copy – social posts, emailers, blog articles, one-pagers, and landing pages.
  • Maintain and update the content calendar, ensuring consistent, on-brand presence across all platforms.
  • Coordinate vis...