Marketing Director - Fresh Poultry

The Opportunity

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. The Director owns developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of a 1–3-year innovation pipeline. They will effectively partner with experts in our Revenue Growth Management and our Brand team to lead the growth agenda for their category.

Responsibilities

• Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliver profitable growth and share expansion
• Provide general management accountability, with direct ownership of the categories P&Ls
• Coach and lead a team of marketing professionals to execute our strategies and advance our b...