Marketing Director for Direct Lending

Lead strategic initiatives at Fairstone Bank as the Marketing Director for Direct Lending. Your expertise will drive successful go-to-market strategies and performance growth in our lending portfolio.

As the Director of Marketing reporting to the VP Marketing, you will shape marketing strategies aligned with business goals. Your role requires a deep understanding of lending products and proven experience in data-driven marketing. You will work with a high-performing team and collaborate closely with Digital Marketing and Creative Services.

Key Responsibilities:
• Co-create and lead the Direct Lending Pod strategy
• Develop integrated go-to-market plans for lending products
• Enhance marketing contributions to annual business targets
• Modernize Direct Mail programs for efficiencies
• Scale new channels to effectively reach audiences

Requirements:
• 10+ years of progressive marketing experience
• Proven abi...