Marketing Consultant VI, Brand Strategy - Care Delivery Marketing

Overview: Leads enterprise Care Delivery Marketing strategy and activation to strengthen Kaiser Permanente-s reputation as a trusted care delivery provider and close non-member perception gaps in medical excellence, access, and community connection. As a member of the CDM core team, drives the development and execution of an integrated portfolio of initiatives-including facility-based marketing, affiliated hospital marketing, branded events and sponsorship activation, accolades and proof-point amplification, testimonial storytelling, and ambassador/talent programs. Develops scalable playbooks, governance, measurement approaches, and enterprise-aligned regional activation models that enable consistent execution across markets while allowing for local nuance. Partners cross-functionally with marketing functional teams, communications, public affairs, community health, PMG, analytics, creative, media, and agency teams to translate insights into actionable go-to-market strategies that buil...