Marketing Automation Strategist 4

Responsibilities:

•Provide hands-on administration and support for marketing automation platforms including Salesforce Marketing Cloud, Marketo, HubSpot and/or Pardot
•Develop the day-to-day architecture of marketing automation platforms including MA instance(s) to enable campaigns & programs to run effectively (attribution, sourcing, lead flow)
•Build & Execute lead lifecycle, lead scoring, nurture platforms, segmentation and data management initiatives
•Assist in troubleshooting platform, campaign, and integration issues while identifying root causes and recommended resolutions.
•Support client engagements by gathering requirements, documenting processes, and executing solutions aligned with business goals
•Assist with CRM and marketing automation platform integrations to ensure data flows accurately between systems.
•Build and maintain reports and dashboards to support campaign performance analysis and business objectives.
•Identify and elevate products...