Vacancy Description
Job Description
Do you want to be part of shaping the future of the biggest hotel chain in the Nordics?
At Scandic, we're transforming the way we connect with our guests through CRM, marketing automation and personalization. As a Marketing Automation Specialist, you'll play a key role in designing and optimizing automated customer journeys, helping us deliver more relevant experiences while driving loyalty and business growth.
In this role, you’ll be responsible for implementing, and optimizing automated workflows. Your mission is to enhance customer engagement, retention and operational efficiency through personalized and data-driven communication across multiple channels.
From translating business objectives into CRM campaigns to defining target audiences, building customer journeys, configuring segmentation, creating personalized communications, testing, launching and continuously optimizing performance, you'll be...
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