Marketing and Segmentation Analyst

This role is based in our the Offices 4 One Central Dubai World Trade Center Office

• Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informas database
• Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted to improve conversion rates
• Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
• Develop and maintain promotion templates required for optimal marketing campaign processes
• Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
• Support telemarketing efforts through provision and prioritisation of leads to he...