Marketing and Communications Specialist at Webster University

Job Profile:

The role is responsible for providing general oversight of marketing and communication activities towards student recruitment efforts as well as managing the University’s brand locally and within the Webster network. This role reports directly to the Director of Enrollment Management.

Job location: East Legon, Accra

Key Responsibilities include:

· Developing creative marketing campaigns and tactics to deliver outcomes in marketing and recruitment strategy in line with the institution’s goals

· Develop and distribute marketing content (i.e. videos, pictures, jingles, graphics, etc.) according to the recruitment plan and in line with the University’s internal (i.e. Webster Today) as well as external branding needs

· Analyzing marketing data (campaign results, conversion rates, traffic, etc.) and then drawing insights to optimize marketing campaign performance toward the quality lead generation