Marketing Analyst

Marketing Analyst page is loaded## Marketing Analystlocations: Mandaluyong Citytime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR **Key Responsibilities****Data Tracking, Collection & Validation:*** · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.* · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.* · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.**Performance Monitoring & Analysis:*** · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share o...