Manager- Programmatic Buying

Total Work Experience Required: 4–6 Years

Roles & Responsibilities:

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and Video branding.
• Experience of managing App campaigns on DV360 while optimizing for reach/install/ conversion. Also having experience of tracking platforms.
• Creating different tags, floodlights, creating audiences, integrating with 3rd party tracking platforms.
• Perform client account management responsibilities associated with the campaigns. Monitor account on a daily basis and come up with new strategies on DV360 to meet the client requirements and deliver the highest performance. Communicating with clients /POC to keep the campaign achievements and developments in synch with the predefined goals.
• Planning, execution and delivering programmatic campaigns. Branding and performance.