Manager of Marketing Analytics & Testing

Join Diabetes Canada as the Manager of Marketing Performance & Optimization, where you'll harness data to enhance digital engagement. Lead your team in driving health initiatives through strategic testing.
In this pivotal role, you'll focus on optimizing digital campaigns and social channels using enterprise dashboards and detailed analytics. You'll implement structured A/B and multivariate testing to inform marketing strategies and guide senior leadership with clear, data-backed recommendations. Your work will directly impact the organization’s health advocacy and fundraising efforts.
Key Responsibilities:
• Oversee digital campaign performance analysis
• Implement structured A/B and multivariate testing
• Design and manage the experimentation roadmap
• Provide actionable insights for strategic decisions
• Support the marketing team in achieving health priorities
Requirements:
• Extensive experience in marketing performance analysis
• Strong background in...