Manager of Audience Solutions at Starcom

Drive impactful audience strategies as the Manager of Audience Solutions at Starcom. This role is crucial for utilizing data and analytics to enhance media planning and execution.
As Manager of Audience Solutions, you will work closely with planning and activation teams to deliver best-in-class audience strategies. Your proficiency in audience-building platforms and technologies will support the identification of new segments, driving measurable performance improvements. Engage with stakeholders to ensure clarity in communication and strategy implementation.
Key Responsibilities:
• Support planning teams to develop audience strategies
• Identify new audience segments and tactics to drive performance
• Oversee audience building using Lotame and similar platforms
• Define and analyze audiences using research tools
• Manage client communications regarding audience solutions
Requirements:
• Bachelor’s degree needed
• Minimum 3-5 years in media planning or buyi...