Manager II - Category Growth

Job Title: Manager BTL Operations, Market Activations

Level: M2

Location: On-field / City-based-Patna, Bhopal, Pune, Trivandrum

Role Summary

We are looking for a field-first BTL team member who can own feet-on-street execution across recce, market activations, and competitive intelligence. The role requires someone who is comfortable spending most of their time on ground, coordinating with vendors and internal teams, ensuring flawless execution of BTL activities, and bringing back sharp market insights from customers, retailers, competitors, and catchments.

Key Responsibilities

• Conduct recce across target markets, societies, stores, high-footfall zones, campuses, events, and other relevant catchments.
• Identify and recommend suitable activation locations based on footfall, audience fit, permissions, visibility, competitor presence, and execution feasibility.
• Execute on-groun...