Manager- Field Marketing

Company:

Mahindra Summit Agriscience ltd. Responsibilities & Key Deliverables • Successful implementation of key strategic products / crop / segment strategy in the Cluster – core activity.• Steer placement & liquidation strategy in coordination with Head of Sales & Sales Team in accordance with crop segment strategy.• Facilitate the sales team in achieving their objectives / budgets / targets through:• Competitor activity tracking- New launches, upcoming launches, pricing, growth, innovative campaigns etc• Close watch on crop trends- Pest disease/ area / new development etc.o Enriching their product knowledge. Preseason training for team of field assistants/TM’s for focused crops with sharp focus on key products.o Monitoring liquidation campaign with specific objectives like – fast liquidation, demonstrations and farmer meets, field days etco Utilizing promotional inputs timely such as leaflets, posters, banners, POPo Propose for Demo samples and get formal app...