Manager, Digital Marketing

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with organizational priorities.
• Provide strategic advice and digital expertise to internal teams and leadership.
• Lead end‑to‑end campaign management, including planning, execution, optimization, and post‑campaign evaluation across multiple channels including web, email, paid media, and social platforms.
• Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms).
• Develop and implement comprehensive SEO strategies (technical and content-driven).
• Establish digital KPIs, build dashboards, and provide performance reporting.
• Build and maintain strong relationships with internal teams, external partners, and vendors.
• Apply change management practices to support adoption of digital strategies and tools.

Requirements