Manager- Biddable Media

About the Role

Publicis Media – Starcom is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives . The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
• Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
• Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
• Monitor campaign performance daily and optimize based on KPIs such a...