Loyalty & CDP Strategy Manager

Americana Restaurants seeks a strategic, insight-driven Manager, Loyalty & CDP to shape KFC’s customer engagement and retention strategy. You will connect store-level and user data to drive loyalty evolution and personalization across apps, kiosk and digital platforms.

You will lead segmentation, journey orchestration, and experimentation to optimise revenue, retention and ROI while collaborating with product, digital, and brand teams in a fast-paced environment.