Lead, Marketing Strategy

**Lead, Marketing Strategy**
**Role Purpose**
Lead the global marketing strategy for Pearson’s institutional and government customers, acting as a core commercial growth lever across priority segments.
Drive qualified pipeline creation, acceleration, and conversion through precision, tiered marketing approaches aligned to the sales segmentation model. Deliver high-impact, account-based and demand generation campaigns that maximise customer acquisition, expansion, and lifetime value.
Champion a data-driven, ROI-focused marketing model, ensuring clear attribution to pipeline, deal velocity, and revenue outcomes, while positioning Pearson as the leader in AI-powered learning.
**Key Responsibilities**
+ **Drive pipeline and revenue growth** Design and execute global marketing programmes (digital, events, thought leadership) that generate qualified demand, build pipeline coverage, and accelerate deal progression across priority tiers. Ensure all activity is aligned to ...